For this project I have been tasked with creating a brand identity package for an 
on-air TV channel or streaming service. The TV channel or streaming service can 
either be an existing service or it can be a fictional  service where I need to create the 
all of the brand identity such as logos and content myself. In this package I must include  a channel ident, viewing/coming up bumpers, rating bug, transitions, a strap, a bug and a channel promo. For the final presentation of the package I also need to create two showreels. One showreel will just be for the animated elements alone and the second showreel will combine the animated elements incorporated with sourced footage of the content that is broadcasted on the channel/service.

The TV channel that I choose to design a rebrand for is Disney XD. Disney XD is a kids channel that broadcasts mainly cartoons and children orientated sitcoms. Their target audience is mainly for slightly older kids around the age of 6-14, specifically boys. To appeal to this audience Disney XD has always been slightly edgier and more mature with their content and brand identity in order to appeal to children who are starting to get older, beginning puberty and growing out of more childish cartoon channels. For this reason I chose to go for a style which is more mature with slight edge to it while still being energetic and appropriate for younger audiences. I used a graffiti-like style with lots of texture and snappy motion. Sticker-styled elements will be the main design feature of the rebrand. Creating graffiti and using stickers are associated with vibrant and creative youth and are in a sense activities that rest more on the edgier side of things which is how younger teenagers tend to feel about being more mature and coming of age.

I incorporated some 3D elements into the animations to add an extra layer of depth to the style. The 3D elements were textured using a cel shader style with bright neon colours to keep the style playful and engaging. 

This was a super interesting project to work on. It was probably the biggest project I've worked on content-wise and gave me a good insight into what it's like working a more realistic job that I might encounter in the industry.

I definitely found this project challenging as it was important to maintain a consistent style throughout each element of the toolkit which is something I haven't really done in the past. The biggest challenge I encountered was the style I chose as it required a lot of detail and refining to make it look appealing. Although it was challenging I found it a very valuable lesson in receiving feedback from my lecturers and reworking/implementing alternative ideas.

I do feel as though certain aspects of the style of this project still need some work however overall I am pleased with the results I produced.